Lawless Studio had the pleasure of hosting a one-of-a-kind tattoo flash popup earlier this month with our friends at
@cpcompanyWe held the popup over one night at their London flagship, with graffiti and tattoo artist (and C.P. aficionado)
@henry_hotrocc tattooing C.P. inspired designs from a custom flash sheet for friends of the brand.C.P. Company was born in the Bologna of the 60’s and 70’s, a city running on subcultures, art, politics and cross-pollination. That mix shaped everything that Massimo Osti made with C.P. And how a new functional aesthetic - Premium Italian Sportswear - emerged.Live tattoos are nothing new (especially for us at Lawless) but this is still a boundary-pushing move for an established fashion brand. We helped C.P. Company create a moment that sits directly between the culture and the brand, and an example of cultural due diligence done properly.
